One Really Cool Brain Trick To Getting Motivated

To trace the source of motivation, let’s begin in the ain where neurotransmitters spark chemical messages to keep us alert and on task. One specific neurotransmitter that plays a role in motivation is dopamine.

For motivation specifically, it matters which pathway dopamine takes. The mesolimbic pathway, which originates in the middle of the ain and anches to various places like the cereal cortex, is the most important reward pathway in the ain.

But stopping there would be missing the complete story. Pleasure is just the tip of the dopamine iceberg. Dopamine’s impact on the body is felt in many different areas, including motivation, memory, behavior and cognition, attention, sleep, mood, learning, and oh yeah, pleasurable reward. You hear about dopamine and pleasure because of its sticky associations with sex, drugs, and rock ‘n roll. The media refers to dopamine in scare stories about addiction (some for good reason, some not). Pleasure and all its dangerous slippery slopes is a sexier topic than attention, cognition, and motivation.

Brain Wave Tests Being Added To Interview Process

If you’ve ever been through an extensive recruitment process, you already know some of the ways companies try to get inside your head. Impossible calculations. Mind bending riddles. Practical problems. Psychometric testing. Left-field questions (like this real-life question: “A penguin walks through that door right now wearing a sombrero. What does he say and why is he here?”). As recruiters try to streamline the hiring process and minimize the potential for decisions that could backfire later, they’re turning to ever more sophisticated means. It makes sense: when people are your most important assets, you need to do everything to ensure they’re the right people.

This is a new one, though: As part of a selection process for five new interns,TBWA\Istanbul, an ad agency in Turkey, placed electroencephalography (EEG) headgear on 503 applicants