Hollywood movies are getting too long, but there’s an elegant solution

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The year was 2006, and the place was suburban Michigan. It was Friday, and for this night and many to come, hundreds of locals would gather at the Novi Town Center 8. From 2005 to 2010, the 8-screen theater specialized in Indian movies, especially Hindi-language Bollywood films.

Halfway through these movies, there is a customary intermission built right into the film reel — a chance to step out, stretch your legs, maybe grab a samosa or masala chai from the concession counter. 

The Novi Town Center’s cinema shut down in 2010. But as Hollywood movies grow lengthier and lengthier, it might be time to introduce the intermission to a new world of audiences. Read more…

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