What Google Autocomplete Says About Super Bowl Advertisers



With the Super Bowl now less than a week away, advertisers are in full attention-seeking mode, buying up searches, dropping their ads on YouTube and trying to get their hashtags into circulation.

All the marketing money in the world doesn’t seem to stop Google autocomplete from unearthing ugly truths — or at least unattractive misconceptions — about the brands. As dozens of brands gear up to premiere their $ 4 million-plus ads on Sunday, here’s a glimpse at what consumers really think of them. If you Google the phrase “Why is X so…” these are your answers. For some brands, like Heinz and Butterfinger, this is good news. For others — we’re looking at you, GoDaddy — not so much Read more…

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