What was Robert Cialdini’s major contribution to psychology?

Question by burtonboards332: What was Robert Cialdini’s major contribution to psychology?
Have to do a power point on him tomorrow, was just wondering why he was so important in terms of psychology?

Best answer:

Answer by Andrea S
He is best known for his popular book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages.

He is the most quoted living psychologist in the world today.

His research has changed the rules of sales and marketing. He has unlocked why humans comply with requests and provides ethical ways to maximize your own compliance.

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Dr. Robert Cialdini is best known for his book, Influence: The Psychology of Persuasion, which is listed on the New York Times Best Seller List. In this inte…
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