Apple CEO Tim Cook Talks Equality in Award Speech



Last year, Apple’s leading social-good message focused mostly on improving the working conditions for laborers at its factories in China. However, in recent months, Apple CEO Tim Cook has increasingly turned his focus toward equal rights in the workplace, an issue he addressed again in a rare speech in New York this week

Cook was accepting a lifetime-achievement award from his alma mater, Alabama’s Auburn University, during a ceremony at the United Nations headquarters in New York City

“Growing up in Alabama in the 1960s, I saw the devastating impacts of discrimination,” Cook said in the video. “Not far from where I lived, I remember very vividly witnessing a cross burning … This image was permanently imprinted in my brain, and it would change my life foreverFor me, the cross burning was a symbol of ignorance, of hatred and of fear of anyone different than the majority.Read more…

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