Want the shortcut to happiness? Buy it!
People who say that you cannot buy happiness are either clinically depressed or they are trying to keep all the goodness to themselves.
- Trying decide between Boca Raton or Europe for a weekend getaway
- Whether to drive the Jag or the Ferrari because of parking at the restuarant
- If you should send your kids to Harvard business school or Princeton
I, for one, would love to have these kinds of problems.
The problem is we are shopping in the wrong places when attempt to “buy” happiness:
In the modern $1.4-trillion luxury economy, bling is out, and high-priced adventures are in.
So says a new report from the consultants at BCG, which explores the lifestyle habits of the world’s wealthy based on interviews with roughly 1,000 affluent individuals. Cartier jewelry, Hermes handbags, and Tourneau watches are being eclipsed by exclusive getaways to the Maldives and helicopter skiing vacations in Alaska (which, in case you’re interested, you can book for about$5,750-a-person, all inclusive). Spending on those sorts of mind-bendingly expensive experiences now accounts for more than half of the luxury market and is growing more than 50 percent faster than sales of luxury goods.
What that means is, the soul does not crave “things”.
We want EXPERIENCES
Next time you want to celebrate an achievement look for different ways to buy memories instead of toys.
You will find that overall it has more of a lasting effect on your overall happiness
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