It’s been a while. If this blog feels a little different, that’s because it is. And I owe you an explanation. The truth is, I abandoned this blog. I abandoned blogging in general. I even abandoned the audience I’d built over the last decade. Somewhere along the lines, I lost my way. I forgot why … Read more
There is a specific kind of heartbreak that only entrepreneurs understand. It happens in the gap between the Vision and the Business. When you first start, you’re bustling with energy. You have something you feel a duty to share with the world. You aren’t thinking about “conversion rates” or “market penetration”—you’re thinking about the craft. … Read more
Over the last few years, we’ve heard a lot about the critical differences between introverts and extroverts. We all heaved a collective sigh as we read personality descriptions, thinking, “that’s me!” But like many personality stereotypes, these aren’t very useful for understanding ourselves. The idea of introversion and extroversion […] Click here to view original … Read more
The superpower to reach millions, probably billions of users using just a digital device such as a smartphone or a laptop is Digital Marketing. Let’s take an example of a typical Advertisement in a newspaper before we understand the dynamics of Digital Marketing. This is an advertisement for Chetan […] Click here to view … Read more
James & Trevor explore the dilemma of having too many enjoyable pastimes and making money. Can you do both? Does it have to be either/or … or could you have the best of all worlds? And why does it matter? They also tackle the issue of those little hunches and nudges from … well, who … Read more